Anne Ching is a voice for change within her local school board
A campaign for equity in sonoma schools
school board campaign branding design
Sonoma County, CA needed a progressive School Board leader in the aftermath of the pandemic’s impact on students. Enter: Anne Ching. With a background in engineering and years of experience as a parent in the Sonoma school district, Anne was unlike other candidates and wanted change.
background
Anne Ching for Change's
Anne Ching, a school board candidate campaigning on change, needed a visual expression of her passion for equity in Sonoma schools. She entered the campaign trail with progressive ideas and needed design that would stand out from the rest. Her experience as a parent, her deep ties to the Latinx community and her advocacy for excellence in education made her a candidate for the people.
challenge
The
Drawing inspiration from other female political campaigns, we worked with the Anne Ching Team to develop a winning brand and collateral to match. With a solid brand identity we rolled out the works; campaign website, signage, outdoor advertising, email campaigns, social media graphics and more. Anne even rode a bike trailer decorated with campaign signage around her district to get the word out. The brand we created communicated her personable and passionate nature, ultimately winning her race!
solution
Our
