Bike & Build is empowering young people across the country
Inspiring a life of service through cycle touring
non-profit cycling graphic design
Bike & Build engages young adults in service-oriented cycling trips to raise awareness for the affordable housing cause. It's a once-in-a-lifetime experience that fosters a sustained connection to community. They advocate for the need for affordable housing in thousands of communities across the country.
background
Bike & Build's
Bike & Build is a small non-profit with a big heart and an even bigger impact on those it serves. Providing a life-changing experience for young people is no small feat. So B&B needed apparel and marketing design just as impressive as the physical challenge their riders accomplish, biking across the US for affordable housing.
challenge
The
Having experienced the unique culture of Bike & Build, we understood that this was not just any old bike ride. So we worked closely with Bike & Build staff to produce design work which excited it's participants, engaged B&B alumni and educated it's partner communities on the B&B mission.
solution
Our
With a rise in distracted driving across the U.S. affecting the on-road safety of cyclists, Bike & Build needed a cycling kit that would stand out on the road. We created a highly visible jersey and short set which riders loved to wear and drivers saw from a mile away. Complete with a custom designed Bike & Build icon system, we created a pattern for the kit, with lots of hidden gems for riders to find.
Cycling Kits that Stand Out
Mockups by: Primal Wear Cycling Gear
To create a buzz around the organization and recruit the right young adults for Bike & Build's service trips, we created various digital and printed products. These included a combination of social media posts to get potential riders excited for their summer of service, flyers to educate the public on B&B's impact and brochures to help teams fundraise for and educate on the affordable housing cause.
Recruiting the Perfect Team
Annual Route Reveal
"Club Meetup designed a number of marketing materials in order to help us recruit a cohort of 100-125 program participants annually. In addition to these materials, they designed a range of clothing items for these program participants each year; cycling caps, cycling shorts, and cycling jerseys that, due to their fun and creative design, undoubtedly helped our riders bike faster ;)"
erik wright program director
