Dapper Dog Haus is a women-owned dog apparel company with a charitable twist. DDH was created as a celebration of the founders’ late family dog, Dapper. A percentage of all proceeds is donated to animal welfare organizations so customers can do good, knowing that each bandana helps a dog in need.
Dapper Dog Haus was looking to make a splash in the market of beloved family pets, with a charity based model. Understanding that dogs are a part of the family, now more than ever, DDH needed a way to stand out and reach their unique audience on launch day and beyond.
Digging into what the brand is all about, we created an in depth brand and social media strategy complete with traffic driving content. With the owners' family dog at the core of their business, we made a versatile brand system with Dapper as the star of the show. This fun, social and approachable look, paired with customizable social media templates, left them confident to share DDH with the world!